PRICING

Simple, credit-based pricing

Hiring a UGC creator runs $150–300 a video. Here you pay by the second of finished video. Start free, upgrade when it earns.

Free

$0/mo
  • 100 credits to start — no card
  • Up to 720p, watermarked
  • Draft quality only
  • One-time credits — no monthly refill
  • Your brand + 1 more

Creator

$29/mo
  • 300 credits / mo — roll over up to 3 months
  • Up to 1080p, no watermark
  • Draft and Standard quality
  • Generated music, premium lip sync, custom 3D effects, Hook Lab, presenter swap, translate
  • 1 custom avatar
  • Your brand + 1 more
  • Top-ups anytime — never expire
  • API & MCP access
Most popular

Pro

$79/mo
  • Everything in Creator, plus:
  • 1,000 credits / mo
  • Up to 5 custom avatars
  • Your brand + 5 client brands
  • Cinematic render quality
  • 4K export
  • Voice cloning

Studio

$249/mo
  • Everything in Pro, plus:
  • 4,000 credits / mo
  • Up to 20 custom avatars
  • Unlimited brand kits

API & MCP access is on the Creator plan and up. Connect from Claude, Cursor or ChatGPT

What things cost

15s reel
32
30s ad
62
60s explainer
122
burned-in captions
+5
extra aspect ratio
+10

Credits, at 1080p. 1 credit ≈ 1 second of finished 480p video — how long yours run is up to you. Other tools (including Captions Max at $24.99 / 500 credits) use a different unit; do not compare credit counts.

Need more credits? Top up anytime.

250
credits — $29
800
credits — $89
2,000
credits — $199

Top-ups never expire. Monthly plan credits roll over while your plan is active, up to three months’ worth — and anything you buy as a top-up raises that ceiling.