How to Make a Faceless Video for Social Media

What faceless means

A faceless video has no person talking to camera. A voiceover carries the words, and footage, product shots and captions carry the picture. It suits brands that do not want a face on every post and topics that are better shown than said.

The voice does the work of the face

Without a face, the voice sets the tone. Pick one that fits the buyer and read your script aloud before you commit. A flat voice on a strong script reads as a weak video.

Every line needs something to look at

The storyboard is where this is won or lost. For each line, name what is on screen: the product, a stock b-roll shot, a graphic. A line with nothing to show is where viewers leave. FinalTake offers stock b-roll per beat in the plan, so you can see the choice before you approve.

Captions carry the sound-off audience

Many viewers never hear a voiceover, so captions are the video for them. Keep them short, high contrast and away from the product. Burned-in captions are 5 credits per pass.

Approve the plan, then generate

Nothing is generated until you approve the plan, and the cost is shown first. A 30s faceless video at 1080p is 62 credits, render included, and new accounts start with 100 free credits.

FAQs

What is a faceless video?

A video with no presenter on camera. A voiceover, footage, product shots and captions tell the story.

Can I mix faceless scenes with a presenter?

Yes. Each scene in the storyboard is chosen separately, so you can use a presenter for the hook and product and b-roll for the rest.

Is stock footage included?

Stock b-roll can be offered per beat in the plan. Review each choice in the storyboard before you approve.